High-ranking representatives from Portugal at the Dubai Wood Show 2023.
Portuguese exports of wooden products to the UAE have increased significantly as more Portuguese companies seek to increase their exports by focusing on the luxury furniture segment, said Vitor Pozas, President of the Portuguese Association of the Wood Industry. AIMMP) on the sidelines of the Dubai Wood Show 2023, which ended Thursday at the Dubai World Trade Center.
Vitor Pokas said high-end and luxury Portuguese furniture has always been in demand in the UAE, with Dubai and Abu Dhabi accounting for more than 50% of demand.
Regarding sustainability, he said: “The responsible choice of materials is essential to make furniture sustainable in terms of the environment and the consumption of resources. The idea of furniture sustainability becomes a reality when high quality products enter the lives of people who lead lifestyles with reduced energy and resource requirements,
The AIMMP represents the Portuguese woodworking and furniture industry, which last year set a record for exporting products worth more than three billion euros. The show showcases 14 furniture manufacturers offering an unrivaled range of products that meet the highest standards of durability, proven quality and exquisite design.
"The Dubai Wood Show has greatly helped Portuguese companies to improve their exports to the regional market. Growth prospects in the United Arab Emirates and the Middle East are very strong, and Portuguese brands are targeting the luxury segment of this market by growth with a range of high quality, eco-friendly furniture.We see huge growth potential for unique and exclusive wood products in the region.
We want to expand our presence in the Middle East market,” he said. the physical footprint of our homes,” Pokas added.
“We showcased amazing furniture products designed to be sustainable and reduce our carbon footprint. Eco-friendly furniture uses materials with minimal negative impact on the environment. It is worth paying attention to environmentally friendly furniture. Portuguese furniture manufacturers rely on the production of wood from sustainably managed forests. In this way, we show future generations an example of participating in a sustainable way of life,” he said.
“We are seeing an acceleration in demand for our products in the post-pandemic market and expect growth opportunities in line with the recovery of the Dubai property market. We also benefited from the revival of the tourism market in the United Arab Emirates, helping to increase the export of quality and branded furniture products under the slogan "Made in Portugal Naturally".
